Privacy has quietly become a premium feature. The “free” services most of us use every day are paid for with our attention and our data — location history, contacts, browsing habits, purchases — packaged up and sold to the highest bidder. You can opt out of a lot of it, but only if you know where to look and have the time to wire together the right tools.

The Privacy Shop exists to close that gap. We’re building products, curating tools, and writing practical guides so that the private option is the easy option.

What we’ll cover here

This blog is where we build in the open. Expect posts on:

• Network-level privacy — blocking trackers and ads for every device on your network with tools like Pi-hole.
• Anonymous infrastructure — registering domains and hosting without handing over your identity.
• Everyday operational security — small, repeatable habits that meaningfully shrink your digital footprint.
• Honest tool reviews — what actually works, and what’s privacy theatre.

Our principles

We hold ourselves to a few simple rules:

1. Collect nothing we don’t need. The safest data is the data that was never collected.
2. No dark patterns. Clear choices and honest defaults.
3. Practical beats perfect. A change you’ll actually make beats a perfect setup you’ll abandon.

There’s a lot to build. If this resonates, subscribe via RSS — no email, no tracking — and follow along.